Tailored Financing Solutions
Special loans, such as medical loans, green energy loans, and low-income housing loans, cater to specific borrower needs. These niche financial products attract targeted advertising, leading to higher CPM rates.
Strong Competition Among Specialized Lenders
As traditional banks, credit unions, and fintech companies expand their offerings, the competition for special loan applicants intensifies. This drives up ad bids, increasing the profitability of content related to special loans.
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